IN THE MORNING

Sorry for the bad update but I been running around all day, legging it in the office, legging it to the city for some shoes, legging it to the Camilla Norrback event, and most of all: legging it from the metro to the bus. You get the idea.

Well, yesterday while I with heavy eyelids were waiting for the red limousin i.e bus, to take me to work I saw the new Bik Bok campaign.

To the far left we can se blogger and model Signe. Bik Bok tried a new marketing strategy in the year end. Collaborations with young well known Swedish bloggers were initiated to reach out to the audience between 17-25.

Amanda Berg did the Amanda Berg collection as a part of Bik Bok´s never denim collection, and for s/s 09 they used, among other bloggers, Pause´s Karoline in a campaign shot in Miami.

The new stage in the marketing campaign for autumn 09 is that instead of letting the bloggers model, the models will blog for the company. As clearly shown in the above pic (even though it´s a lousy one ) the Eiffel tower is in the background which means that the campaign was shot in Paris. For further information I can tell that it´s a very popular location to shoot campaigns.