torsdag 20 augusti 2009


Ylva Liljefors, from Tiger of Sweden, will be the new responsible designer for Odd Molly´s men´s collection, which she will design together with the founder of Odd Molly: Per Holknekt.

Holknekt says that Liljefors is a real dreamcatch for the brand, he has an abnormous confide in her, and as if that´s not enough he praise her with the additional superlatives as "fantastic designer" and "brave".

The men´s collection which still doesn´t have a name will be will come forward under it´s own trademark and ready for delivery to international stores Autumn 2010.

In the year 2002 Ylva Liljefors received Guldknappen which Odd Molly´s Karin Jimfelt Ghatan was awarded last year.

Odd Molly is now highly topical with their campaign featuring beauty Helena Christensen.

Pics from the campaign shoot

Pics from chic

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