måndag 10 augusti 2009


Flower printed top by Rules by Mary

Rules by Mary was founded in Stockholm in 2006.
The brand mix a classic and an alternative style with conceived details. It´s described as "fun, girlie and easy, without sacrificing a high fashion degree".

The philosophy of the brand is that: "fashion is fun and interesting if you dress after your own personality, and by that creating your own look." A philosophy that derives from Rules by Mary designer ,Katherine Moore´s, mother,Mary, who also gave rise to the brand name because of her number one fashion rule "there are no rules".

The inspiration comes from Los Angeles and Venice beach. With the spring /summer collection (to be seen at Rulesbymary.com) Moore wanted to convey the feeling of summer carnivals, how one would feel after living in the field for a while. Whereof the collection was crammed with flowerprints, squares, playful dresses and colourful minishorts which in a way almost becomes kitsch.

Today Rules by Mary are retailed in over 300 stores in Sweden, Denmark, Germany, Austria, Canada and Japan.

1 kommentar: