onsdag 19 augusti 2009


In the year of 2000, not in a galaxy far far away, but in Australia there was a foxy brown haired girl Jamie Blakey who loved her scissors, pens, needles. In her bedroom she used her beloved things in a self taught way to create magic- a ten piece collection.

General Pants and David Jones put the ten piece collection- now with the name One Teaspoon, in their shelves and it became a success, today it´s a household name in Australia (the first concept store was in Syndney´s Bondi Beach) and retailed in the U.S, Japan and Europe ( among others it´s stocked atTopshop in Oxford street, London ).

In 2007 the brand collaborated with sunglass giant Le Specs and One Teaspoon expanded into the accessories. In Australia they retail One Teaspoon shoes and sandals.

The brand is chic and cute. It´s florals and everyday staples with obscure cuts and a dust of coolness. References might be drawn to Montevideo or Sankt Petersburg.

S/S 09

A/W 09 (in Australia they hang out on the beach in the winters, instead of wearing big heavy jackets and boots. Kind of a climate question)

I find the summer feeling, which I always want to hold onto throughout the year but never really succeed with, appealing. How they use simply backgrounds to not draw the attention from the s/s collection, which would be hard to do. The wind that´s being catched in the a/w collection truly makes the clothes come a live.

Only one thing to say: Teatime!!

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