Tea with Edith

ELLE GALA

2010-01-30T17:35:00.007+01:00

Igår gick svenska Ellegalan av stapeln. De här tycker jag adderade något extra.

Yesterday the Swedish Elle gala was helf, these people added something extra to it.

Agnes Braunerhielm, bloggare, sportade vad som är något utav vårens hetaste sminktips, färgade läppar. Och då menar jag inte olika nyanser utav rött, utan koboltblått, smaragdgrönt, björnbär och klargult.

Agnes Braunerhielm, blogger, wore what will be this springs hottest make up tip, coloured lips. And then I don´t mean different shades of red but cobalt blue, emerald green, blackberry and bright yellow.

Om man är man och går på gala har man kostym, inget undantag. Salem Al Fakir har fattat grejen och busade till håret innan han lämnade hemmet. Bra där.

If you are a male and will attend a gala, you wear costume, no exceptions. Salem Al Fakir got it and did his hair before he left. Well done.

(Pics from stureplan.se)

Ball, ballare ballast; Maria Nilsdotter, som gör fantastiskt råa men kvinnliga smycken, PR-bruden Nina Philipson och artisten Adiam Dymot t. Kedjeklänningen ms Dymott bär är fabulös men också tung och har också lätt för att trassla till sig, hoppas hon hade en kul kväll ändå.

Cool, cooler, THE Coolest; Maria Nilsdotter, makes fantasic raw but still female jewelry, PR-profile Nna Philipson and singer Adiam Dymot t. The chain dress she wears is not only fabolous but also heavy and got a penchant for embroil itself, hope she had a good night in spite of possible dress problems.

CHANEL SPRING 2010 COUTURE

2010-01-28T20:00:00.006+01:00

Som de flesta tycker jag att Chanel´s hautecouture-kollektion är smått fantastisk. Den är helt befriad från allt marinblått och guldknappar som man vanligtvis associerar med modehuset, istället är det pastellfärger och framförallt silver som dominerar catwalken.

As most of the people I think Chanel´s haute couture collection is fantastic. It is freed from what one usually associate the fashion house with;navy and golden buttons. Instead it is pastels and especially silver that dominates the show.

Jag tänker att kollektionen är som gjord för en rysk tsarinna. De kalla färgerna påminner om skiftningarna i ett sibiriskt vinterlandskap, kristallerna står för extravagansen, aftonklänningarna i tyll och siden, dräkternas utsökthet, precis, Anastasia.

I´m thinking that the collection is made for a Russian czarina. The cold colour scale reminds about the shifting in a Siberian winter landscape, the crystals stands for the extravagance, the evening dresses in tulle and silk, the deliciousness of the two piece dresses, Anastasia.

Pastellslingor i hjärtformade frisyrer som pryds utav diamantbeströdda rosetter. Den sobra nyansen på läppstiftet.

Pastel highlights in heart shaped hairdos are adorned by diamond studded bows. the sobre nuance of the lipstick.

Vart är hon på väg? Vad gör hon? Vad äter hon till lunch och spelar hon någonsin schack? Mode är så mycket fantasi.

Where is she going? What does she do? What does she have for lunch and does she ever play chess? Fashion is so much of a fantasy.

2010-01-25T18:11:00.006+01:00

Det här är Diana, honhar övernattat hemma hos mig under min säng sedan i lördags. Om man skulle ha en sådan där dag där man känner sig ful och att världen är på tok för grå för att hjärtat ska orka slå så borde se livet genom Diana för ett litet tag, och annars också för den delen.

Diana skapar drömska bilder genom knivskarpt fokus i mitten och sudd i kanterna, om man vill kan man köpa ett deluxekit som innehåller olika objektiv och vips så får man en nyckelhålseffekt eller ögonblicket i sepia. Om man bara väljer Diana just som hon är, utan blixt och inga objektiv så får man betala £40 på amazon och vill man handla från Sverige gör man det på kaffebrus där man betalar 499SKR.

This is Diana, she has been hiding under my bed since Saturday. If it´s one of those days when you feel ugly and the world is far to grey for the heart to keep on beating one should see life through Diana for a moment.

Diana creates dreamlike pictures by having a razor sharp focus in the middle of the picture and fading at the edges, there is also a deluxe kit to buy that creates a key hole effect or a moment in sepia. If you only want to buy Diana as she is, with no flash and no lenses she costs £40 at amazon and if one want to buy it in Sweden, kaffebrus sales for 499SKR.

SOUL CELLAR

2010-01-24T13:53:00.004+01:00

Igår var vi på Soul Cellar, där drack vi Whiskey och Cola, utan is, och dansade bort hela natten. Runt tvåtiden var det dags att kasta in handduken och på vägen hem träffade vi en pojke i rutig skjorta som vart i slagsmål så vi sällskapade honom ett slag tills han fick fatt i sina vänner. Och medan vi satt där på muren undrade jag varför englandsbor går ut i kortärmat trots att det är bitande kallt och att världen vore allt bra mycket finare om ingen slogs.

Yesterday we went to Soul Cellar, where we drank whiskey and coke, no ice, and danced the night away. Around two o´clock we decided that it was time to go and on our way home we met this boy who had gotten in a fight and now had a swollen eye. We hanged around with him for a bit until he found his friends. While we were sitting on the wall I wondered why all the people in England wear short-sleeved shirts when it is biting cold, and that the world would be so much merrier if there were no fights.

AN ORDINARY DAY

2010-01-20T15:26:00.005+01:00

Ibland undrar man om träden någonsin blir lika gröna som de var förra sommaren,

Sometimes one can wonder if the leaves on the trees will be as green as last summer,

om man någonsin kommer få vara med om ett magiskt ögonblick igen,

if one ever will experience one of those magical moments again,

och bäst vore det nog om man kunde åka till något ställe som hade sådana här stjärnklara nätter.

and it would probably be the best if one could go somewhere where the the sky is as starlit as pictured above.

DREAMS OF SUMMER

2010-01-18T18:25:00.009+01:00

Jag längtar så innerligt efter sommaren att jag tror att jag snart går itu.Men häromdagen hände något fantastiskt, jag var på väg till affären då världen helt plötsligt dränktes i ett gult ljus. Det var som om de grå molnen och slasket som tränger igenom mina skor och gör att jag får gå med blöta strumpor hela dagarna aldrig hade funnits.

Men det är trots allt bara januari, och även om det är varmare och våren kommer fortare till England så är det nog ett tag kvar tills man kan kasta strumpbyxorna. Men tills dess så kan man sysselsätta sig med att fantisera om plagg som är en himmelsk mix mellan franska rivieran, ibizas stränder och kenyansk safari. Och om man skulle ha brist på fantasi så gör Etro det åt dig i sin s/s 10 kollektion.

I fervently longs for the summer so that I think I might burst. But the other day something fantastic happened, I was on my way to the shop when all of a sudden the whole world seemed to be drenched in a yellow light. It was as if the grey clouds and the slush that pentrates my shoes and make me walk around with wet socks all day, never had existed.

But after all, it is only January and even though the spring arrives earlier in England I think it may take a while before we can throw the stockings away. Until then, fantasize about garments that is an etheral mix between the French Riviera, Ibiza´s beaches and a Kenyan safari. And if there is a shortage of fantasies Etro will do it for you with their s/s10 collection.

Det är såklart om man tycker att chiffong, väldiga volanger och mocka sandaler som blivit varma i solen vore ok att ta en shoppingrunda i, att en grafitgrå kavaj vore bra att ta på sig när solen gått ned , eller att prickigt är vårens mönster och perfekt för stranden och att det vore alldeles underbart att ha en långklänning som det ser ut som att det exploderat en stjärnhimmel över den, som sommarfantasin fungerar.

Off course, it´s only if one like to think that chiffon, frills and suede sandals that have become hot in the sun would be ok to wear for shopping, that a graphite coloured jacket would be nice to throw over the shoulders when the sun has set, or that dots is this spring´s answer to stripes and perfect for the beach and that it would be absolutely divine to have a full length dress which look like stars have exploded all over it, that the fantasy work.

JOLLY GOOD FELLOW

2010-01-16T14:11:00.008+01:00

Idag fyller hon år, den där Kate Moss, 36 år blir hon. Och man kan konstatera att det ständiga partandet har satt sina spår, men fortfarande har hon det där som är så svårt att sätta ord på som gör att hon blir fantastisk på bild. Fotogenisk skulle man kunna säga, men jag tror det är något med hennes aura.

Today it´s her birthday, that Kate you know, she´s turning 36. It´s obvious that the never ending party has left their marks, but still she got that which is so hard to put in words and what makes her look fabolous in photos. Photogenic one may say, but I guess it´s something about her aura.

TUESDAY´S GONE

2010-01-15T17:00:00.002+01:00

Tidigare i veckan fick vi reda på att vad vi skulle lämna in nästa vecka nu hade blivit uppskjutet p.g.a snöfall, ibland är England och deras förhållningssätt till vädret för himla bra.
Så jag, Katie, Ruby och Kris bestämde oss för att ta en drink, kanske två. Och det blir sådär som det brukar, man glömmer två och det slutar i rader utav shots och sedan sprang vi till efterfest i snöblandat regn.

Någon gång runt 3 var jag hemma redo för en date med brödrosten men lyckades med bedriften att kortsluta hela lägenheten. Tänkte först strunta i det men insåg all mat som skulle förfaras och hur kallt det skulle bli trots extra tjockt täcke och filt så jag fick vackert knacka på min sambos dörr, det var tydligen bara att dra i en spak. Hon återgick till sängen, jag till brödrosten.

Earlier this week we found out that the hand in for next week was postponed for a further week due to the snow, sometimes the English peoples approach to prevailing weather conditions is too good.
So, me, katie, Ruby and Kris decided to meet up for a drink, maybe two. And you know what it is like, one forget two drinks and we ended upp having rows of shots and later we ran back to have an after party in a mix of rain and snow.

Around 3-ish I was back home done and dusted and ready for a date with the toaster, but I managed to turn the power of in the whole flat. I was pondering to not care about it but realised all the food that would become bad and how could it would be even though I have a duvet and a throw. So I had to wake up my flat mate and she sorted us out rather quickly and went back to bed, I headed for the toaster.

HYPNOTIC RED

2010-01-14T15:36:00.004+01:00

För ett tag sedan gick jag i tankar angående hårfärg, nu har jag färgat om kalufsen i alla fall. Välbehövligt och jag är rätt nöjd med resultatet då det blev en intensivare röd ton än vad jag trodde.

||
A while ago I was pondering about what hair colour to have, well now I´ve dyed it. Necessarily and I am quite happy with the result; a more intesene red tone than I thought it would be.
Jag köpte en ny kjol häromveckan, den hade jag på mig idag. Det är varmare här i England än Sverige vad jag förstått. Det känns lättande men jag är trött på grådassigt, slask och isiga gator. Jag vill ha körsbärsträd som blommar, sol, öl och pizza på ett tak i New York.
||
I bought a new skirt the other week which I wore today. I have understood that it is warmer here in England than in Sweden, a relief but I´m tired of the greyness, slush and ice layered streets. I want flowering cherry blossom trees, sund, beer and pizza on a roof top in New York.

Jag klär mig som vädret, mörka toner och för kallt.

I dress like the weather, dark tones and too cold.

VISITS AND ROSE

2010-01-13T15:10:00.006+01:00

Förra året då jag bodde i studentbostäder bodde jag i samma korridor som Rosie. Vi gillade båda foto, mode, dans och the Libertines och det blev så att vi kom att ha mycket roligt tillsammans. Vi kom hem med gröna peruker efter St Patricks day, spenderade nätter på bilparkeringar där vi dragit ut täcken till bilen och satt och lyssnade på musik, trängdes med folk på husfester med dj-bord, studsmattor och flerfärgade ljus i trädgården.

Sedan flyttade hon till Bournemouth för att läsa sin utbildning där, så nu hade vi inte setts på över ett halvår. Men i måndags kom hon hit och vi hälsade på gamla kompisar och avslutade kvällen hemma hos Erin, Lucy och Portia. En mycket bra kväll.

Last year when I lived in student halls a girl called Rosie lived in my corridor. We both liked photography, fashion, dancing and the Libertines and we ended up having tons of fun together. We came home with green wigs after St patricks day, spent night at car parks to which we had dragged duvets from the hotel to the car to sit and listen to music, went to crowded house parties were a dj-table, trampoline and multi coloured fairy lights was regular props in the garden

Then she moved to Bournemouth to do her course there, so we hadn´t been seeing each other for more than six months when she camed up on Monday. We went to see some old friends and finished the night at Erin, Lucy and Portia´s place. A very good night indeed.

SINGAPORE

2010-01-10T23:01:00.002+01:00

När man har projekt på G så är jag och min sambo hejare på att hjälpa varandra; jag är hennes modell för olika make-up looker och hon är min för olika modefotograferingar.
Senast fick jag agera modell för ett Reiss-projekt hon gjorde, jag fick en make och frisyr som skulle påminna om Singapore.
Det var intressant att uppleva hur man skulle se ut i totalt annan hårlängd utan att behöva klippa sig.

When the University is handing out their fair share of projects for us students to do, me and my flat mate are always there for each other; I am her model for different make up looks and she is my model for different fashion shoots.
Recent, I was modeling for her Reiss-project, I got a make and wig with a cue to Singapore.
It was an experience to obtain how I would look with a different length of hair without needing to cut it.

WHEN IT´S RIGHT

2010-01-09T22:32:00.003+01:00

Jag skulle vilja påstå att det är en konst att finna det rätta nagellacket. Kulören måste vara rätt, penseln måste vara jämn och varken för tjock eller smal, lacket måste ha rätt konsistents, inte för tunt och inte för tjockt-man vill ju inte se ut som om man klämt fingrarna i en dörr.

Det perfekta nagellacket fann jag på Urban Outfitters, dess karaktär överensstämmer med alla ovannämnda positiva kriterier. Färgen ärggrönt kan kanske verka lite klurigt, men det är det absolut inte.

I would allege that it is an art form to find the right nail polish. The colour must be right, the brush must have even straws and not be too thick, nor too thin, it is crucial that the varnish have the consistency, not too watery or too thick- when painted one doesn´t want to look like been slamming the doors on the fingers.
I found the perfect nail polish at Urban Outfitters, it´s character is cogruent to the positive above mentioned criteria.The colour, verdigris green might seem a bit tricky, but it´s not.

THIS WEEKEND

2010-01-08T20:20:00.002+01:00

Idag var min sista dag på praktiken, det som i början tedde sig som en plåga blev en erfarenhetsberikande och lärorik vecka. Nog för att jag varit trött som attan när jag kommit hem om eftermiddagrna. Kastat i mig mat och sedan pluggat tills ögonen börjat svida för att slutligen utmattad somna.
Idag är det fredag och det var längsedan jag sett fram emot denna dagen så mycket, ska spenderande resterande tid utav den med att läsa Vogue och min nya bok om de olika epokerna inom modet. Det var som sagt längsedan jag såg fram emot en sådan här fredagkväll.

Today was my last day doing work experience, what in the beginning of the week seemed like an atrocity became an enriching and instructive experience. Albeit I was tired as ever when I got home in the afternoon, shoveling some food in my mouth and then went on to study until my eyes twinged and exhausted I fell asleep.
Today it´s Froday and it was long ago since I looked forward to a Friday this much. I will spend the rest of the day reading Vogue and my new book about the epochs in fashion. As I said, it was a very long time ago since I looked forward to a friday evening as this.

ROYAL

2010-01-07T19:25:00.002+01:00

(Picture from the Guardian)

Igår avtäcktes det första dubbelporträttet utav Prins William och hans yngre bror Harry på National Portrait Gallery, London.
Konstnären Nicky Philips har avbildat bröderna i en avslappnad konversation iklädda formella uniformer.
Under de fem 90-minutersessioner som krävdes för porträtter har Philips lyckats fånga William´s så kallade Harry Potter-ärr som han åsamkade sig genom en olycka i 7-årsåldern och höga kindben (som tydligt påminner om mamma Diana´s) samt Harry´s brutna näsa.
Porträttet kommer att visas tillsammans med andra kungliga porträtt under en sexmånaders utställning.

Yesterday, the National Portrait Gallery in London unveiled the first double portrait of Prince William and his younger brother.
The artist Nicky Philips has depicted the brothers wearing formal uniforms during a relaxed conversation.
The portrait was created during five 90-minutes sittings, Philips have managed to capture William´s so called Harry potter scar, accidentally caused by a seven iron at age seven, and his high cheekbones (reminding of mum Diana´s) and Harry´s broken nose.
The portrait will be displayed for six months in an exhibiton of royal portraits.

THE GARDEN COLLECTION

2010-01-06T19:41:00.005+01:00

"The Garden Collection bu H&M is made with environmentally adapted materials like recycled polyester, organic cotton and organic linen. By CHOOSING these garments you contribute to a sustainable world."- H&M

(Both images from H&M website)

Luftigt puderrosa och vitt, jordnära toner i mullvad och beige. Blomsterprytt och mönstrat. Även om det är fint är det tyvärr lite trist. Hela lookbooken hittar du här.

Airy powder pinks and whites, earthy browns and beige. Flower adorned and embellished. Alas, a bit obvious albeit pretty. You find the look book here.

MARRON

2010-01-05T19:10:00.006+01:00

Det var drygt ett år sedan nu som jag färgade mitt hår knallorange, sedan dess har det antagit diverse mahognyskimrande, illröda, purpur och flammande toner. De senaste veckorna eller så har jag känt en längtan efter min riktiga hårfärg, som mest går åt blondbrunt eller om man vill, råtta. Men det känns rätt just nu.

For over a year ago I dyed my hair flourescent orange, since then it has adopted tones of mahogny, glaring red, purpur and flames. For the last weeks I felt an urge to go back to the roots, my real hair colour, which is a kind of blonde-brown also called a colour called mouse. But it feels right.

Den här bilden har varit min stora inspiration för mitt färgbyte. Styling av Karl Lagerfeld förstås, det andas ju Paris chic med en ton av tradition.

This image has been my main inspiration in my decision of changing colour. Styling by Karl Lagerfeld off course, it breathes Paris chic with a hint of tradition.

(Two images from the cherry blossom girl)

(Birgitte Bardot and Jane Birkin)

FROSTY GREENS

2010-01-04T19:31:00.005+01:00

Denna vecka ska jag göra praktik på the Southern Daily Echo. Jag var stirrig mest hela natten och vaknade minst en fem gånger. Sedan blev klockan äntligen 06.30 och jag flög upp ur sängen tacksam för att jag inte försovit mig.

I commence my one week work experience at the Southern Daily Echo today. I was chafing most of the night and woke up at least five times. When the alarm finally went off, at 6.30, I flew out of bed gratified I hadn´t over slept.

Då jag stigit av bussen och var på väg mot huvudkontoret kunde jag inte låta bli att undra var i hela fridens namn jag var.

Frosten hade lagt sig som ett täcke över bäck och myr och jag tänkte att man borde ha mer plagg i just kulören frostgrönt. Frasiga sidenklänningar, ett par klackar, en väska och smycken.

After I got off the bus and was heading towards the main office I couldn´t help but wonder where on earth I was.

The cold weather resulted in a white crispy frost duvet covering the land. I thought that one should really have more garments of the colour frost green. Like crispy dresses, a pair of heels, a bag and some jewelry.

NEW YEARS EVE

2010-01-03T10:24:00.002+01:00

Vi åkte till Henriksberg i Göteborg för att fira in det nya året med livespelningar och öl i goda vänners sällskap, sådär som det alltid borde vara.
High hats, The Kendolls och The Archers tog oss in i det nya året 2010 som jag bestämt ska bli bara ett väldigt bra år.

We went to Henriksberg in Gothenburg to celebrate New years eve watching some live shows and drink some beers in good company, just like it always should be.
High hats, The Kendolls och The Archers took us into the new year 2010, which I decided should be the best year of years.

YERBA

2009-12-29T21:22:00.011+01:00

Jag hade stämt kafferep med en gammal vän. Vi gick till Yerba, ett kafé där föreståndaren bär ett litet förkläde och tycker om att prata om kaffe och thé i minst fyra timmar samtidigt som han drar i sin mustasch.

Today I met up with a friend for a coffee party. We went to a café called Yerba, where the owner wears a tiny apron and like to talk about coffee and tea for at least four hours at the same time as he pulls his mustasche.

Vi drack minst tre koppar kaffe och åt frallor med pumpakärnor och sambalost medan vi pratade om allt sådant man inte hinner säga ifall man inte träffas mer än någon gång i halvåret.

We drank at least three cups of coffe and ate sandwiches with pumpkin seeds and sambal cheese while we talked about all the things that there´s no time to talk about if you only meet once every six months.

Inne på Yerba har dessutom min Victoria en utställning utav sina magiskt detaljerade tavlor som får det att susa lite sådär i hjärtat och väcker en längtan att åka någonstans långt bort. De är till försäljning och jag skulle köpt varenda en om jag inte varit en fattig student.

At Yerba my friend Victoria is exhibiting her magical detailed paintings that brings to life a wind in the heart and a feeling to travel somewhere far far away. They are for sale and I would have bought every one of them if I hadn´t been a poor student.

Varje målning är döpt efter en låttitel eller en sångmening, mina favoritbitar visade sig. Victoria´s blogg hittar ni här!

Every painting have a songtitle or a song sentence for name, my favourite songs I noticed. You will find Victoria´s blog here!

Efter att vi fikat i mer än 1/6 dygn och var kaffeskakiga bestämde vi oss för att det nog var dags att gå. Det hade blivit mörkt ute och innegården som omger Yerba var så fasligt fin.

After having a coffee party for more than 1/6 of a day we decided to leave, a little bit shaky by all the coffe that gone down. The dusk had began to fall and the greens surrounding Yerba was utterly beautiful.

SATURDAY FEVER

2009-12-28T19:39:00.005+01:00

På lördagskvällen gav jag mig än en gång ut i natten. Det söktes skydd mot snö och isiga gator i trevligt sällskap på stadens krogar. Spontant vilket alltid innebär hysteriskt roligt.

On Saturday I went out into the night. A few nice fellows were seeking protection from the raving snow and streets of ice in the pubs. Spontaneous which is always equal hysterical fun.

Vi drack några öl på Butler´s och tittade på alla femtiofem-åringar som svingade sina lurviga. En kinesisk man bjöd oss på tuggummi och tipsade om restauranger i Göteborg.

We had a few beers at Butler´s and watched the old folks doing their moves on the dance floors. A Chinese man gave us gum and tout about restaurants in Gotheburg.

CHRISTMAS DAY

2009-12-26T14:55:00.006+01:00

Vi åkte ut till Sara på ett snöstormigt Gustafsberg och år trerätters. Lisa stod för apelsinkanderad cheesecake, förmodligen den bästa någonsin.

We had a three course meal at Sara´s place, a snowstormy Gustafsberg. Lisa had made an orange candid cheesecake.

Vi drack vin och talade om världen och livet.

We drank wine and talked about the world.

Redan klockan nio begav vi oss ut i vimlet fast först stod vi i kö. Det är många som ska gå ut på juldagen.

We headed towards the clubs and the pubs at nine o´clock. There was a long line, a lot of people have their dancing shoes on at Christmas day.

Efter att fått en drink och någon bärs nedför mi klännngsrygg gick jag till Butler´s. Där var Lina.

After I got a drink and some beer spilled down my back I went to Butler´s where I met Lina.

STUFFED CHRISTMAS

2009-12-24T23:28:00.005+01:00

Julaftonen lider mot sitt slut.

Jag är mätt trött och lycklig. Vi åt en sjuherrans massa mat och gotta och öppnade mängder utav klappar. Lagom odramatiskt, för dramatik är ju trots allt en del utav julen men iår serverades den i lagom mått.

Christmas eve is drawing to a close.
I´m stuffed, tored and happy. We ate a lot of food and sweets and wrapped up loads of christmas presentes. The drama was served in suitable doses, as in oppose to all the other years.

På fötterna bar jag dessa skodon från Carin Wester´s samarbete med Cheap Monday. De är ett utav de sämsta par skor jag köpt, har använt de tre gånger och i maxåtta timmar sammanlagt. Limmet har släppt så själva skon och klacken kommer förmodligen att dela sig nästa gång jag kastar en blick på dem.

I wore these shoes from Carin Wester and Cheap Monday´s collaboration. It´s one of the crappiest pair of shoes I ever bought. I´ve used them three times which adds up to a maximum total of eight hours. The shoe itself has come off from the heel so next time I cast a glance on them it is very likely that they will fall apart.

WHITE RUSSIAN

2009-12-20T23:55:00.006+01:00

The marvelous with being home during Christmas is that I got to experience the essence of Swedish winter. Heavy snow flakes settled as a layer on the ground, trees and roof tops and created a truly winter landscape which evoked the Christmas spirit even in my chrissy cynical heart.

I took the bus to the southern to meet some friends, have a few drinks and do the mandatory christmas shopping. Me and Sara went to a bar for a few beers.

We took the train to Malmö where they had lit up the city with all kinds of different innovative decorations. Among the Christmas market stalls we found a carousel.

The evenings was mostly spent at different bars/clubs. They involved a lot of laughter, dance and clothing layers-it´s an art form to dress suitable for -15 degrees outside and temperature á la discotheque inside.

Such a joker behind me doing the bunny ears. Made me laugh though, but that´s only beacause I´m easily amused.

Well, this was the summary of my mini holiday in Lund. According to the christmas gifts, I will shop all of them tomorrow, cause the other days I will be working as a dog.

L.U.N.D

2009-12-16T00:07:00.002+01:00

Let the Russian weekend commence!
I´m going to the south of Sweden, Lund to be precise.

THE HOLIDAYS

2009-12-14T23:27:00.001+01:00

So I´ve left England for Sweden where I´m currently enjoying my holiday.

TRAIN IN VAIN

2009-12-05T02:35:00.003+01:00

It´s past midnight, halv 1 actually and I´m spending the time by looking at people´s photos on facebook and holding conversation via msn as I listen to this song.

If I had no hair but just a black lipstick this is what I would look like.

This is what I look like when I have hair, black lipstick, a bow tied scarf in my hair, crammed up in bed, supported by pillows.

NEW SPIRIT

2009-12-04T09:49:00.006+01:00

Mall chain Esprit are using the young faces by Julia Restoin-Roitfeld (daughter of the editor of French Vogue) and Daisy Lowe to front their Spring campaign. The celebrity endorsement is a gesture Esprit hope will attract the cool fashion people.

Restoin-Roitfeld will be the face of the woman´s casual line while Lowe accompanied by her ginger boyfriend will appear in the advertising for EDC by Esprit.

The campaign is shot by Barnaby Roper in a car cemetary in the outskirts of L.A.

INFINITY

2009-11-28T11:48:00.005+01:00

It would be so much nicer if the sun went up around 5 o´clock, it would facilitate the way to determine what is night and day.

IN A WORLD FULL OF OPPORTUNITIES

2009-11-27T16:21:00.006+01:00

The last two days I´ve been developing a weird sleeping pattern in an effort to enable to finish my seven hand ins that is due on the 9th of December.

My days mostly look like this since I changed routines: Get up around 11, go to uni, eat dinner etc. Fall asleep around 19.00-19.30 and sleep to around 23.00. Then I stay up until 5.18 in the morning in an attempt to sort myself out.

Because of that I mostly look like this:

In my case I´m giving myself an opportunity to finish projects and essays and model Coco Rocha via her blog is providing all aspiring designers and Rocha lovers out there with an opportunity to help her designing a clothing line.

TO CARRY THE HEADGEAR OFF

2009-11-24T11:54:00.007+01:00

J´adore Edith Sedgwick, or Edie if you want to put it that way. I must confess that I first got aware of her through the Factory Girl film, which starred my then not so fancied a lot celebrity Sienna Miller. My curiousness about Edie and her relationship with Andy Warhol and my embracing of the 60s-70s era´s famous faces made me eager to watch it. And so I did and so I have a many more times after that. It is thanks to Factory Girl that I nowadays am able to stand Sienna.

What I find really interesting about Edie is her sense of style, she was equipped with a pretty face and good bones and that makes it a lot easier to carry off certain apparel, but those headscarves, that crop, and the heavy make up.

The film captivates the time and fashion very well and one of my favourite outfits is when Edie and Andy is walking in a park (Central Park?) and Edie (Sienna)is wearing this fantastic cap. It inspired me so much that I had to buy a similar at Accessorize last year. And today in an attempt to shelter my hair from the rain but mainly covering my roots I wore it for the first time.

Here´s my favourite song from the movie. Also note how I clothed myself in a little sixties inspired dress and white tights, just trying to captivate an era, clueless thoughts.

NEWS OF THE WEEK?

2009-11-22T12:39:00.003+01:00

In an online interview with WWD this week Kate Moss said that one of her mottos were: "nothing tastes as good as skinny feels," which caused an outrage. She is now accused for causing anorexia and giving fuel to those who participate in a pro-ana lifestyle.

I can totally see where those who are slamming here are coming from, but who is really surprised? Is it something new that the fashion world embrace skinny? A new emphasis was put on this subject when Eliana and Luisel, the two model sisters that starved themself to death in the time frame of six months. Because of this Spain among others has banned models with a BMI under 18.

But is it the right thing to do, to blame one industry (fashion industry) for causing eating disorders? Is it all about food and fitting into the clothes? Does everyone in the world who is under the spell of an eating disorder want to look like Kate Moss?

MODEL DAUL KIM DEAD

2009-11-20T10:27:00.007+01:00

20 year old Daul Kim´s agency Next confirm that the South Korean model was found dead on the 19th of November in her flat in Paris. The cause of death is still unknown but there are rumours of suicide circulating.

When I look at the pictures of this utterly beautiful girl I see no smiles and her glance gives me the chill, it´s too much sadness.

South Korea has the highest rate of suicide among the 30 nations belonging to the Organization of Economic Cooperation and Development.

Kim has walked the collections of Alexander McQueen and Chanel and was well known for her platinum blonde hair complementing her asian features.

PREDICTABLE

2009-11-19T09:49:00.006+01:00

I woke about seven times this nights due to nightmares, I can´t remember very clearly what they were about but something like everyone letting me down and turning their back on me. The night before I dreamed that Japanese murderers chased me and I went on a a fence like M.I.A in Bucky done gone video.

I feel as predictable as I look, as if I was trying deconstructivism but ended up with platitude. Bummer!

XX

2009-11-18T00:52:00.002+01:00

Just made a can of coffee, I´ll stay up late just to fucking write man (do anyone else than me feel the reference to Lester Bangs in Almost Famous?). The last weeks of never ending parties is declared to be so last two weeks and the new thing is multiple essays and outstanding presentations.

2009-11-16T10:53:00.010+01:00

This weekend has been nothing but a bit too much fun to be concentrated on uni work. So here I am on a cold Monday morning newly washed hair and dressed in different shades of white as a sign of the pureness that will mark this week. And the anxiety I´ll just ignore.
I recommend this song.

DANCING IN THE MOONLIGHT

2009-11-13T17:57:00.003+01:00

I got a lounge full of balloons but no model and no camera. And the clubs and the pubs must stay unvisited tonight cause I´ll be writing an essay on the subject of globalisation with special reference to the Japanese designer Issey Miyake. Then I will edit some pictures and analyse Dove´s beauty campaign and I will send all those emails to my interviewees and read French all night long.
Au Revoir!

WILD AT HEART

2009-11-13T15:02:00.005+01:00

Director Spike Jonze and Opening Ceremony has created a limited collection inspired by his new film based on Maurice Sendak´s book Where the Wild Things Are. The connotations of wild are conjured up by the faux fur pieces and Pamela Love´s fantastic jewelry.

Since I been looking for a claw ring for long enough time I would more than appreciate to have this or anything by Love really in my treasure box. I say as Lykke Li: "I like it rough, I like it raw.."

WASTE THE DAY AWAY

2009-11-11T22:36:00.005+01:00

This afternoon I been literally doing nothing else but surfing the internet and listening to music. There´s a house party on tonight but I´m totally dead tired so I will just have a shower and then read a book until my eyelids twitch and I fall asleep.

Riding on the photo booth wave.

ONLINE MAGAZINES

2009-11-11T17:54:00.010+01:00

Magnificient Magazine is bringing the online magazine to a new level. I love their photo stories.

The only thing I been doing today is going to uni for one lesson and then been on facebook. Congrats to my adventurous life. I´m giving a way a few photo booth moments here.

ONE BLOCK FROM HEAVEN

2009-11-10T20:14:00.004+01:00

It was so intensely cold this morning when I was supposed to go up that I just couldn´t. I put the duvet around me which made me look like a caterpillar and slept for a few more hours until I went up, put my fur hat on and made tea.

Since yesterday I been listening to this song if I have been awake. Now back to the Japanese designers and globalization.

DOLL FACE

2009-11-10T12:45:00.004+01:00

One of my favourite models are Perth born Gemma Ward, but the gossip has it that she quit modeling.

Her doll like features captured me, that perfect round face and those wide apart eyes which gave her a resemblance of an alien, I just loved it.

Apparently the death of her lover Heath Ledger put her in a chock, she gained a lot of weight (anti depressant pills?) and she wanted to go trekking in Nepal. Fair enough.

SPEED DEMON

2009-11-08T15:00:00.001+01:00

I got seven projects to finish within one month, then it's off for christmas. Better start typing, shooting, sketching. TaTa!

WE FLY BALLOONS ON A FUEL CALLED LOVE

2009-11-02T18:52:00.003+01:00

I'm huntiong ballooons for a photo shoot.

FRIDAY NIGHT

2009-10-30T19:06:00.000+01:00

I got a feeling that tonight's gonna be a good night.

TEENVOGUE UNDER FIRE?

2009-10-29T21:01:00.006+01:00

Models Jourdan Dunn (to the left) and Chanel Iman are grazing Teen Vogue's November cover. As news has it ms Dunn is pregnant, and apparently due in December, her humble age of 19 years place her in the group of teenage mums.

Stunning Jourdan

Teen Vogue's have a huge influence on their readership,by putting Jourdan, even though the didn't knew she was pregnant when the shoot took place, will probably cause an outrage among the reader's parents.

hip and square

GET THEM TALKIN'

2009-10-23T19:06:00.003+02:00

Stella McCartney is expanding her brand name further by doing a collection for GapKids and BabyGap which will be launched at the 2nd November at selected stores in U.S, Canada, France, Japan and the UK.

Being a mother of three, Stella has developed the collection from her own practical experiences. The clothes are made of organic cotton, cashmere and wool.

No animals were killed during the shoot.

SEQUIN ME HIGH

2009-10-22T21:05:00.010+02:00

The last few days I been watching Michael Jackson's Dangerous tour on dvd before I go off to bed and when I get up in the morning. Except for that his performance is great according to dance and and voice his fashion sense trickled down to me, or it really did a lot earlier when I first bought my sequin jacket.

Wearing it twice before sequins wore me out I thought that today was a good day to wear it.
Back to Michael, who had kind of a love affair with sequins and everything glitzy and glammy.

These are hos tour jackets from the Victory tour. Sparkling it must been.

Remember those pants that he always wore? A little bit too short so that one could see his sequined (surprise!) socks and how he moved his feets? Well, they are kind of featured in the Longchamp ad above.

Viktor & Rolf's FW 09.10 collection showed off some sequin socks.

TANGLED UP IN BLUE

2009-10-21T19:06:00.003+02:00

THOSE DANCING DAYS

2009-10-20T20:12:00.004+02:00

You know there's those dresses that doesn't seem to flee from memory and end up in forgotten garments world, where they are just forgotten for the rest of their lives which will be a long one cause the rottenness process of a garment is not exactly over in a few years and no one will burn them cause the can't be asked to bother. Scary thoughts, but my point is that some apparell wont just fade from the memory.

Donatella Versace's bamboo printed chiffon dress from the S/S 10 show is one of them.

Greens and blues, navel deep v-neck, fastened at the crotch with a jewelled pin and then flared out to reveal jewelled knickers, ring a bell? Thought so.

Compared to a lot of other dresses that will probably end up as in my imagination forgotten garment world his particularly dress was immediately worn by a range of celebrities, among others Jennifer Lopez.

Jennifer Lopez in the Versace dress

This was off course a contribute to the evergoing debate about celebrity endorsing in the fashion world that comes with all its' pro and cons according to brand image. Journalist Lisa Armstrong wrote that we consume celibrities as avidly as any drug and that certain designers have come to rely on tabloid images of celebrities to shift their garments off the rails.

Armstrong also nominated the Versace dress as Dress of the Year for the Bath Museum of Costume in 2000, instead of Hussein Chalayan's wooden table-dress, because she thought it represented a high-water mark in the current symbiosis between fashion and celibrity.

Hussein Chalayan's wooden table-dress

And about the celebrity endorsing, I am well aware of it but I don't consider myself to have the authority to completely trash it. I just know that I don't like when they put Cheryl Cole on the cover of a magazine and call her a fashionista or a style icon.

EASY, BREEZY, BEAUTIFUL

2009-10-19T19:41:00.003+02:00

Make up brand Rimmel London has signed two new ambassadors to spread their "London look", the inherited pout of Georgia Jagger and model Coco Rocha's face will front Rimmel's S/S 10 campaign.

Georgia Jagger

Coco Rocha

By use of England's finest, among others: Lily Cole, Kate Moss and Sophie-Ellis Bextor, the London look has been echoed world wide and to emphazise this Rimmel will add a further three models of different ethnic background in January.

SUNDAY ROAST

2009-10-18T13:55:00.002+02:00

These questions won' get me charcoal grilled, but it puts me in the movement of heat (of a library where the scanner is making unbelievable noise, feel that temperature?).

Today's:
Mood: Sunday calmness.
Should do: Research photographers and UK fashion and media market.
Hair do: Straight, detangled and newly washed.
Dress: Converse, black ribbed stockings, grey washed denim skirt, leopard printed singlet, red, blue and beige boy's college jacket and green parkas.
Plans: Research photographers and UK fashion and media market.
Material craving: A brown(not too sure about the exact nuance yet) bag of medium sized able to squeeze in under the arm but still fit my books, notepads, water bottle, pens etc.
Missing: Heat, warmth. My house is cold.
Contemplating: When to have dinner.
Addiction: Co-op's tripe chocolate cookies are one of the most delicious things I tasted since I first had Nando's.
Most dull: My hair, if the colour is fading.
People: Totally hooked on Gossip Girl now, watching both second and third season at the same time. Blair Waldorf is my favourite at the moment and Dan and Vanessa are really getting on my nerves.
Funniest: Samantha in Sex and The City when they are in Mexico, going out for dinner for the first time since Carrie pleased to dig out of her mexicoma and a tabkle orchestra shows up playing flamenco and the other three just hates it but Samntha totally shines and dig with the headshake and smile.

ONE KIND OF A CELEBRATION

2009-10-17T14:25:00.005+02:00

Last year it was Madonna, Prince and Michael Jackson who turned 50, half way to hundred. This year was Barbie's.

I remember playing in my room with her (Barbie), she was the grandmother, Midge her daughter, who was married to not Ken but the dark haired guy, Skipper was the teenage daughter and the got like eight other kids, I liked big families.
Though being tired of playing around with them in their house, I dressed Midge (she was most beautiful) up in sequin evening dresses, pink tops and dotted skirts, western boots and neon heels.

The dressing up of Barbie and her likes has today been taking to a whole new level. In New York this February Barbie had her own catwalk show which opened with a look designed by Rachel Roy who was inspired by the first Barbie made in 1959.

Said that she's every girl's first fashion muse was proofed by Anna Sui: “I realized one of my childhood dreams when I created an Anna Sui Barbie doll for Mattel. It was really like the ultimate little girl’s fantasy." I had grown up making clothes for my dolls, and of course, I always loved dressing Barbie.”

But a catwalk show is not enough, at least not for Barbie who also got Christian Louboutin making shoes for her.

The Barbie-pink red soled Louboutin shoe premiered at the birthday show in New York.

The designer will make three customized dolls inspired by Nefertiti and Marilyn Monroe will also include some physical changes. “She needed great shoes, a thinner ankle and, to me, as I’m obsessed with feet, a foot more curved,” the designer proclaimed.

The three dolls, packaged in Louboutin shoe boxes, each accompanied with four pairs of Barbie-sized Louboutin's will be sold through barbiecollector and Net-a-porter for $150.

Maybe I should set that barbie house of mine up again, or at least dig out the closet, Barbie needs those neon yellow pumps replaced.

BLONDE? FUNCTIONAL? MINIMAL?

2009-10-16T18:27:00.002+02:00

Headline is kind of what connotations one makes with Swedish fashion. Since me being from Sweden know that isn't true I'm quite happy that the exhibition Swedish Fashion: Exploring a new identity is touring the world i.e saving me to tell the EVERYONE the truth.

Rickard Lindqvist, Ann- Sofie Back, Helena Horstedt, Blank, Goran Sundberg, Burfitt, Rodebjer, Martin Bergstrom, Sandra Backlund, Fifth Avenue Shoe Repair, The Local Firm, Diana Orving and Nakkna are the designers showing an alternative to the stereotypical Swedish.

The exhibition discuss the Swedish fashion scene as a social process in relation to the international fashion system.

The exhibition opened on the 24th October 2008 at Winzavod centre for Contemporary Art, Mosow, came to the Fashion and Textile musem , London in February (where it broke attendance record), the next stop is Tokyo (31 Oct- 17 Jan 2010).

The catalogue is available at the Swedish bookshop.

BLUEBERRY SWIRLS

2009-10-15T20:28:00.003+02:00

WONDERLAND

2009-10-14T12:22:00.007+02:00

One of my favourite photographers is Tim Walker because of his utterly talent to bring fairytales alive, or as he puts it: "Turning funny daydreams into funny photographs."

He do this by confessing to have had a very happy childhood and most of the time to live in an imaginary world.Well, the stunning sets and the juxtaposition of the everyday,absurd and enchanting certainly evokes an unique beauty.

This was the checklist for one of his shoots:
"20 ballerinas, 17 'mirrored' geese, 250 ostrich eggs (sprayed gold), a box of giant plastic hands, a room full of white umbrellas, 20 Christmas trees, a wolf's head-and-feet costume, a giant pumpkin, fake silver armour, a horse (also sprayed gold), hundreds of 'Arabian Nights' oil lamps, and racks of dresses, costumes and ballerina tutus,"-It do creates images of textured nuances and intriguing details.

I'M BRINGING LOVE WITH ME

2009-10-12T20:03:00.002+02:00

All the way! Or what was it St Louise from St Louis said in the Sex and the City movie when showing Carrie the Love-keychain?

Myself am doing it stockingwise.

YOHJI YAMAMOTO'S BANKRUPTCY

2009-10-12T12:49:00.006+02:00

Yohji Yamamoto, the Japanese clothing designer filed for bankruptcy on the 9th October. The recession has impacted sales and left the fashion house with debts of £42m.

The investment firm Integral Corporation has signed a deal to sponsor Yohji Yamamoto and will inject cash and assist with management resources. Intergral's Yoshihiro Hemmi will become chairman of the fashion house's board.

Yohji Yamamoto's s/s 10 collection was shown in Paris on 2nd October. As always it featured a lot of excuisite draping and lack of colour, crispy whites and cole black dominated.

(Pics from style.com)

DUE TO THE LACK OF POSTS

2009-10-10T17:07:00.003+02:00

I have been moving, been ill and had an aunt that couldn't leave the country. As well I got a lot of heavy essays and articles at school to finish, and yeah, I got no internet at home. I'm a busy woman these days and on Monday I will be even more busier; let the posting commence!

TRAVEL DATES

2009-09-24T09:40:00.002+02:00

I´m leaving Sweden for England today. Feels all right except for the regular worry of luggage overweight, and that it feels like my tonsils have mutated into golf balls.

If to wish for any kind of luxury luggage I would choose the whimsical Louis Vuitton which was featured in "The Darjeeling Limited".

WELCOME TO THE CANDY SHOP

2009-09-23T19:48:00.007+02:00

It´s caramel sweet, it´s something to wear while eating cookies and cream and having tea- it´s Luella!

My thoughts are dragged to Minnie Mouse and a mix between the 50´s polka dot pattern and something slightly reminiscent of the 80´s volume, while checking this collection out.

Down the catwalk the models are swagging the delicate round necked coats, draped dresses, high waisted shorts, chic jackets and seductive blouses in shades of cream, raspberry red, peach, nougat and cotton candy pink.

The swag-a-lagging is probably caused, and made available, by the heels that are not twisting ankle high, rather suited for a walk in the town. The pointed toes are adorned with bows upon which pastel coloured flowerbeds seem to grow.

And the bows are as present in the ss'10 collection as the flowers where two years ago. In the hair, on show straps, in necks, decorating the accentuated waists etc.

(Pics from style.com)

I believe Walt Disney would have enjoyed this, and he do seems to have had a finger in the pie somehow when the make up was made- colourful crayon lines.

PEGASUS

2009-09-22T10:37:00.009+02:00

London Fashion week commenced on the 18th. Trendsetting and showstopping collections, picked up details from the darkest areas underground, heavy indulgences, the best dj´s, let´s call it a well good party that will end on the 22nd.

Epitomising what one is to expect from London is Johnny Blueeyes and his fashion house House of BlueEyes.

(Pics knicked from paula Harrowing)

CLEANING OUT MY CLOSET

2009-09-18T21:16:00.011+02:00

I´m leaving on a jet train, or X2000 or whatever you want to call it. Lame it is since the internet is working quite briefly and my body feels like it want to go to sleep for a week or so.

Went shooting summer'10 clothes yesterday, fun fun times and a 12 hour day, then went home for some heavy packalacking and totally stressed out becaue my stuff didn´t longer fit in the suitcase or the other bags.

Had my last day doing work experience and it felt a bit sad to leave, but never look back is quite my motto. I got some great make up and we had wine and peanut ings and talked for ages.

Am having water and a coffee, trying to stay awake cause I won´t reach my destination until 23.31 to be precise. However I cleaned my computer (read: put some images and old texts in the trash) and then I found some amazing pics.

(sources unknown)

I BLAME COCO

2009-09-16T22:14:00.006+02:00

Yesterday it was the official premiere for the longed after widely spoke about film Coco- before Chanel.

Models, bloggers, designers, rock stars, media personalities, shop owners and fashion lovers was crowding the red carpet. The outfits mostly being black and white with red lipstick and pink bags to accentuate, from utterly boring to amusing I must say.

(All pics knicked from stureplan.se)

JUST NOT FUN

2009-09-15T20:57:00.004+02:00

If to believe the press and if one judge by the look on her face in 90% of the paparazzi shoots Victoria Beckham´s marriage is not that fun, neither is her collection that was showed on Sunday.

A lot of money was spent on the advertising of her collection, and it was parted opinions about the penetration effect of it.
I like it though, cause I romanticise swinging in Sloane streets off course wearing a dress,too bad that the dresses was quite out of focus.

However, the collection consists out of..daaah dresses! Raspberry red, dramatic black, sunny yellow and midnight hues. Simple little garments with detail cuts, adorned belts, shoulder pads and floating skirts from mini to midi length.

(Pics from style.com)

The backdrop: dark floor, white walls; simple, clean, but boring. Doing a debut collection in New York in my opinion demands a bit more. And being even more pessimistic, but with an optimistic touch I say: "well, it´s her first really, maybe next time. As a guest designer it would work, no doubt". And those grey platform shoes is something I could imagine wearing.

HOLY BODY

2009-09-14T17:41:00.000+02:00

The shooting star Alexander Wang showed his collection on Saturday and the praises has not stayed away this year either. The collection is like cheerleader meets sports guy in a sombre colour scale that range from blue´s to grey´s, to white and brown tones and off course, stripes.

Soft meets hard in the outfits to create that edgy balace that Wang is known for. Knitted knee high socks paired with animal printed heels, laced mini shorts with backcombed braid, sculptural rugby shoulders in thick leather on the fluffy cotton dress.

The trend of transparent is shown in fine knitted striped garments, the ripped stockings that been paraded on every street in every corner of the world is now occupying sweaters, t-shirts, skirts etc. And off course there is biker influences in form of gross zips, black, studs.

Wang also exposes calves, belly buttons, waist and stomach with subtle holes in the dresses and socks and continuing the belly button top trend.

(Pics style.com)

His friend, muse and not lesser known Erin Wasson echoes this self-disclosured trend in the Erin Wasson x RVCA collection, where belly and waist is up for looks.

The relaxed fit collection goes in nude tones, pink, denim, white with clinging metallic silver and gold to accentuate. Wasson also embrace the laid back hippie look with flared, wide legs and floating hair.

(Pics style.com)

There´s a lot of things common in Wang´s and Wasson´s collection, the colour scale, the style, the holes and the visible socks for example. A result from being very good friends?
What we also can discern, because of earlier experiences is that those things common is going to be trends for the next summer. Me myself find this hole-thingie, that expose all the parts that I rather hide, a bit scary, and when summer comes will not that burn (I hopefully catched in the spring) more look a rash?

THAT MY LOVER

2009-09-12T11:01:00.001+02:00

An old favourite of mine

WET LOOK

2009-09-10T21:36:00.000+02:00

Just came out of the shower after a long days work, but it has been really really fun!!

The team of seven dwarfs (one photographer, photographer assistant, stylist, fashion assistant, me, hair & make up woman and model)left at 6.30 this morning. After a half hours drive we took a taxi boat for another half an hour. When we arrived at one, among the other thousand islands, in Stockholm´s archipelago a little walk felt tempting.

Side by side we carried the luggage through the terrain of mountains under the sky that looked alarming cloudy. Since there was no road, or even a path, we lost the track but the photographer who knew where the house we were supposed to hold court ran in front to find, and lucky did he got!

We hanged the clothes up, make up suitcase was spread over the table and then we all sat down for breakfast before we started the process of shooting Summer'10 fashion.

The clouds disappeared and the sky turned beautiful blue, the light was great and it was a might fine day. I got to learn a lot about different lights and that dark green converse look nice with beige chinos.

After shooting ten pictures, one cover, laughing our heads off and I had been eating hazelnut cookies from Lidl the clock was 17.30 and we left for home. Everything went so smooth that we all where amazed. Didn´t got home until 20.30 since I was walking the streets thinking about how much I will miss everything when I leave in one week. But now, bed and tomorrow another shoot.

"Can you please catch the light?"

"Walk towards me, look flirty! Just like that, yes! Yes!"

"The light is so hard right now."

Quotes from a photo shoot, maybe should make a dictionary.
TATA!

NEW YORK AND THE FASHION WINDOW

2009-09-09T20:44:00.000+02:00

Tomorrow New York fashion week will take off. If you happen to be in The Big Apple check out the schedule here! Their will be a lot of legging in stiletto heels between Bryant Park and MAC & MILK which is where the shows will be held.

The recession is also mirrored in the fashion world in many mysterious and unmysterious ways. And maybe it´s because of the economic climate that 30 designers, Hollywood star loved Proenza Schouler among others, have decided to have no charge at their shows.

Marc Jacobs is one of those not living as large as he used to (who isn´t?) but his famous after-party is back! This year Lady Gaga will let her star shine at this invitation only party following mr Jacobs show on the 14th.

What makes my heart flutter and my pride grow is that the Swedish models are highly popular on the catwalk.

Tilda Lindstam, that caught the fashion world´s critical eye while modeling Sonia Rykiel´s restort collection.

Mimmi Söderström and Hanna Holman, modeling the Miu Miu Fall´09 campaign

Mimmi Söderström

Hanna Holman

Frecklefaced Julia Håfström, featured in the Prada Fall´09 campaign (guess Miuccia Prada got a thing for Swedish beauties).

SUZY MENKES

2009-09-08T21:53:00.000+02:00

Head fashion reporter and Editor for the International Herald Tribune since 1988, style columnist at the New York Times, author of books about the British Royal style, honoured a Legion d´Honneur (French national order of the legion of Honour established by no one less than Napoleon Bonaparte) and with a British OBE for her serves in journalism. I´m talking about one of my role models, Suzy Menkes, who has written about 1.7 million words in paper and is considered to be a fashion authority.

She has studied dressmaking in Paris, where she now lives, history and English literature at famous Cambridge and says that it was one of Nina Ricci´s haute couture shows that sparked her interest in the high fashion scene.

With her obvious enthusiasm and passion for the subject of fashion she writes about a wide range of fashion oriented subject: haute couture, talents, new store openings, designer collaborations. Menkes is interest of analysing the changing style in a social context. After taking a deeper dive into the Italian fashion house pool she questioned the future of La Famiglia.

She´s frequently seen at fashion events and shows in remarkable outfits and accessories, she´s a bright spot among the grey I would say.

At the Project Runway Fall 2009 fashion show with (L-R) Nina Garcia, Michael Kors and Heidi Klum

HORSES

2009-09-07T20:45:00.000+02:00

I got this ring which my aunt game me when graduating 1st ord 2nd year in school. Since horses where not so cool from being eleven years old I haven´t used it that much, and hardly ever when I was younger either, sorry aunt, but it just wasn´t practical when climbing trees or playing football.

And horses reminds me of being 19 spending lazy summer days at my grabdparents summer house listening to Patti Smith-Horses. And how we were just a few months late, to see her gig at the CBGB close down in New York.

Horsepower!

PRINTED PUNK

2009-09-06T21:41:00.000+02:00

In 2004, because of shared sleep deprivation Josh Connor and Lyz Olko launched a streetwear label called Obesity and Speed. The label is known for its unfinished and distressed t-shirts, tie-back tanks and sweaters with hand drawn messages as "Nothing sacred", "Ignore Orders", "Even death can die".

The name of the label, Obesity and Speed, has its roots in punk music and is sampled from Josh and Lyz favourite back-in-the-day punk band. The prints will certainly remind those whi witnessed the punk at its glory.

This summer they designed a collection for Urban Outfitters called "Nothing sacred" and a shameless rip-off has been made by Forever 21.

2009-09-05T17:43:00.000+02:00

Would love to plod around in the snow wearing these deslicious Klea wedges, in grey though.

Carin Wester, winner of Guldknappen 2009, has an absolutely fabolous a/w 09 collection. The romantic boys and edgy femmes. Now she has opened a webshop, to my great happiness. Visit Carinwester.com

LA MEILLEURE FILLE

2009-09-03T22:16:00.000+02:00

I love this woman. Reminds me that I need to take that French class this very year.

START ME UP

2009-09-02T21:01:00.000+02:00

Every morning for the last four weeks(except for in the weekends) I have risen and shine at 6.45, yes that´s a.m, to put my face on, rumbling through my suitcase (I almost lived in one for the last years) for clothes to wear, had a sandwich and a cup of tea and forgot my lunchbox in the fridge before I have to run to the bus that leaves at 7.32.

On my way t work, always make the mistake to wear dress when it´s raining and bring a umbrella when it´s not

After travelling with the bus and metro, three changes total, I will be at the place where I do my work experience ( six weeks)which is at a Swedish fashion magazine in the style department. I have a cup of coffee, people drop in at the office and then another wonderful day really begins.

Since I´m just a trainee I have to start from zero, which includes the necessary work of writing returns to different press offices. And the returns are endless piles of clothes tucked in a zillion bags in a small room. It takes up a lot of time!

I also assort clothes that have been used at shoots in bags to the different press offices. If we borrow from a store that do not have a press office or if it´s very very expensive jewelery (last week I walked around town with a ring worth 35 000SEK) I will carry a lot of heavy and valuable bags mostly to different areas in the city. Also is very time consuming.

I tag along to different photo shoots where I and often a fashion assistant assist the stylist. I get to buy the food, write the clothes and accessories down that been used in the different outfits, corrects clothes on the model, iron the garments if we are inside.

We were shooting an mc brud last week. Came home eleven hours later covered in dust.

And I might be able to go to a fashion event/ party sometime, but that´s not happening very often. And I do get a massage every other week.

It´s not glamorous at all, if we are doing a shoot I might work from 8 a.m an twelve hours onwards, if it´s a lot to do in the office I will do over time (I don´t get paid a single penny/dime/ krona), there´s a lot of running and the one hour lunchtime in the day will probably be shorter, the coffee in the coffee machine taste like shit. But it´s worth every minute, cause I´m passionate about it, get to see amazing clothes and get a very good idea about what my future (hopefully!!!) will look like, and I love it!

CURATING FOR YOUR INTEREST

2009-09-01T21:17:00.000+02:00

Tomorrow, Wednesday 2 September, two icons from the fashion world will fight about your attention.

Kate Moss will release her a/w 09 collection for Topshop and Lara Stone will be Not Just A Label´s online shop curator of September, selecting and presenting pieces from NJAL´s exciting designers.

Not Just A label is a leading global business directory for showcasing avant-garde fashion designers of today and nurture tomorrow´s fashion.

They matches demand and supply individuality, creativity, diversity and talent by providing a free tool which makes it available for up and coming designers to showcase and present themselves among their collections. This is a unique way for the industry participants and fashionistas to get an idea of what tomorrow´s fashion will be like, in many cases the collections that been showcased online have led to recruitment.

This year NJAL´s THE SHOP will have a bigger a/ w collection than normal. For the first time designers will be able to sell directly to customers. The lookbooks will turn into individual online stores which makes it possible to sell to customers from five continents. That´s what I call nurturing!!!

And this is where Lara Stone , Dutch model, famous for her gapped teeth, voluptuous figure and large lips, recently named "the most wanted face" by W magazine plays her part. She will be THE SHOP´s curator and her selection, chosen from the hundreds of lookbooks, will be available tomorrow.

May the best man win!

SPENDING AT WEEKDAY

2009-08-31T21:50:00.000+02:00

A collaboration between young Austrian fashion designer, Ali Zedtwitz, and Weekday has become a twelve piece collection that are up for purchase in every Weekday store these days.

The twelve pieces are voluminous and comes in a black to fading grey colour range, though to add some colour for the normally grey autumn it also features accentuate colours cobalt blue and pale sepia. Since it´s a unisex collection it´s voluminous and clean lines. Zedtwitz wanted to create a collection with movement, silhouette, colour, structure and pattern that reflects common times. The price range is from 300- 1600 SEK.

(Picture knicked from fashtastic)

Ali Zedtwitz examined from University of applied arts in Vienna in 2008. She won the Fashion Award of the Ministry (wort a one year scholarship abroad) in 2009.

Earlier piece from Ali Zedtwitz

MARCHING ALONG

2009-08-30T19:12:00.000+02:00

Designer Martin Margiela has in a collaboration with Dr. Martens created the white combat boot. To buy now!

MOST AWESOME GYPSIE

2009-08-29T11:06:00.000+02:00

(Images knicked from Knightcat)

Editorial from Vmagazine #61, do I need to add that this is the most amazing beautiful stunning editorial I´ve seen in ages. Think the denim job in Vogue with Anna Selezneva was the last time I was starstruck.

FIND ME A CAPE TOWN

2009-08-27T22:28:00.000+02:00

Ever since I saw the capes, previously owned by Janis Joplin, at the Hardrock café in Los Angeles I been wanting a cape. The obsession of purchasing a cape has been gaining strength in the latest days, maybe because it´s autumn, but still a bit too hot for a jacket and too cold for just a sweater. I have also seen the fantastic cape Kate Moss was wearing on stage, s I guess I´m not the only one in town looking for one eehhh?! But the cape fashion didn´t start witjh kate, neither with Janis Joplin.

It has been existing since the Antiques and has been doubled as a night blanket, protecting warriors and Arabs from the cold desert nights. It´s said to be one of the simplets garments to make, it´s features are fastened by the neck and covering half back of the wearer (supplementary course: the full length garment is called cloak).

It was highly popular in Medieval Europe and after that era it didn´t returned into European fashion until the 1850s and then became a staple in the female wardrobe. The etiquette books from 1890s advice every "real" lady to have at least two or three capes in her closet. The capes from these times also had secret inner pockets to keep the lady´s items. In the thirties it was the cloth of the fun loving, chic woman.

Victorian lady cape

Today it´s associated with Rock n´Roll because of the likes of Janis Joplin, Kate Moss, La Rouxe etc. but, it´s also a garment that signals ladylike. Everything depends on the styling.

The cape also signals protection, not just because French (for example)military units and police wears it, but because common superheros like Superman and Batman is wearing them while keeping streets clean.

SCULPTURE ME

2009-08-26T21:05:00.000+02:00

It all started with a replica of a n 1800 century dress.

Instead of collections she calls them projects. Based on limited editions (mostly she makes just one of each garment), longlasting pieces and experimental tailoring; Josefin Strid recreates the natural body shape with her knife edged cutting and heavy sculpturing and not to mention the obsesssion with shoulders and the like of complicate constructions.

By using the preferable materials: wool, leather, silk and cotton, favorably mixed together she makes clothes that screams attitude.

Inspired by Tim Burton´s movies, mostly featuring Johnny Depp and the other half, Helena Bonham Carter, the French band Vive la Fête´s attitude, music and scene costumes, Haute Couture, architect Frank Ghery and painter Olle Baertling the project features sexy one shoulder dresses and umbrella shaped skirts, detailed knitwear, Russian tsar attire, dinosaur scarves, Evil stepmother dresses and playful ballerina costumes, pleated capes, star wars-shoulders.

Josefin consider that garments should be well- made and thereby an investment rather than a throwaway. She puts a lot of detailwork into the clothes and finds the building of the garment to be what speaks to her mostly.

She has been spending the summer in London designing for Giles Deacon.

(Check her website out to virtually turn each fantastic page after another).

DOING WORK EXPERIENCE

2009-08-25T20:25:00.000+02:00

Today I felt a bit like Anne Hathaway´s character Andrea who is a second assistant at Runway magazine in The Devil wears Prada. I was literally running around in a very hot city where I don´t know the names of the streets and is unfortunately not gifted with a sixth sense telling me if I went North, East or just around in a circle. Though I always find where I´m going in some mysterious way, without using maps and all that crap.

Anyhow, there I was with this bags crammed with clothes and clothes which we were going to use for a job in the magazine, and I had to find a hotel which has a very fancy store inside. Well it seemed to rather has disappeared from the earth. So kind of hot like a chili, I went up to a builder guy and asked for the hotel. He didn´t seemed to know, just pointed to the opposite street and some other lads. I asked them, and I hoped they like to have a good laugh, since I was standin in front of that hotel, oh dear!

Well, I got the jewellery and headed back to the office with the metro.

PRETTY POLLY FOR HOUSE OF HOLLAND

2009-08-24T20:48:00.000+02:00

I got a slight obsession with tights. Not that I wear them everyday, I don´t even style them as good as they could be styled I just keep stocking up on them.

Tucked in my plastic bag are heart printed white over knees, cobolt blue tights, Chanel copy in black and nude, white, grey, black and gold etc etc etc. And now my little collection has increased with some black and white block coloured ones from British hoisery brand Pretty Polly´s collaboration with 80´s t-shirt legend Henry Holland (designer for House of Holland).

I bought them here!
Shipping will take about 7- 10 days and the price is 172 SEK or £14.

SPENDING TIMES IN BATHROOMS

2009-08-23T21:14:00.001+02:00

New shoes from Vagabond

To fit outside: shoes: Vagabond, jeans: Topshop, t-shirt: Resteröds, glasses: Punkt shop, ring: Primark, bracelet: mum´s

The new hair colour. Not brown, not black-purple, no still existing roots. Just copper-red as advertised on the package. Amazed!

CHEAP AND CHIC

2009-08-22T11:07:00.000+02:00

No, I´m not promoting Moscino´s campaign here, more of a Vagabond men´s shoe really.

This black jodphurs goes is included in Swedish shoebrand Vagabond´s Autumn collection for 1100 SEK.

Seeing different collections and walking in and out of endless shops I forecast this shoe model to be the men´s it shoe this Autumn/ Winter and the price between them are quite various so this is a really good buy.

While seeing it I think of rock n´roll, decadent clubs i.e Pete Doherty carnage in the street.

NEW DESIGNER AT ODD MOLLY

2009-08-20T20:11:00.000+02:00

Ylva Liljefors, from Tiger of Sweden, will be the new responsible designer for Odd Molly´s men´s collection, which she will design together with the founder of Odd Molly: Per Holknekt.

Holknekt says that Liljefors is a real dreamcatch for the brand, he has an abnormous confide in her, and as if that´s not enough he praise her with the additional superlatives as "fantastic designer" and "brave".

The men´s collection which still doesn´t have a name will be will come forward under it´s own trademark and ready for delivery to international stores Autumn 2010.

In the year 2002 Ylva Liljefors received Guldknappen which Odd Molly´s Karin Jimfelt Ghatan was awarded last year.

Odd Molly is now highly topical with their campaign featuring beauty Helena Christensen.

Pics from the campaign shoot

Pics from chic

ONE TEASPOON

2009-08-19T21:20:00.000+02:00

In the year of 2000, not in a galaxy far far away, but in Australia there was a foxy brown haired girl Jamie Blakey who loved her scissors, pens, needles. In her bedroom she used her beloved things in a self taught way to create magic- a ten piece collection.

General Pants and David Jones put the ten piece collection- now with the name One Teaspoon, in their shelves and it became a success, today it´s a household name in Australia (the first concept store was in Syndney´s Bondi Beach) and retailed in the U.S, Japan and Europe ( among others it´s stocked atTopshop in Oxford street, London ).

In 2007 the brand collaborated with sunglass giant Le Specs and One Teaspoon expanded into the accessories. In Australia they retail One Teaspoon shoes and sandals.

The brand is chic and cute. It´s florals and everyday staples with obscure cuts and a dust of coolness. References might be drawn to Montevideo or Sankt Petersburg.

S/S 09

A/W 09 (in Australia they hang out on the beach in the winters, instead of wearing big heavy jackets and boots. Kind of a climate question)

I find the summer feeling, which I always want to hold onto throughout the year but never really succeed with, appealing. How they use simply backgrounds to not draw the attention from the s/s collection, which would be hard to do. The wind that´s being catched in the a/w collection truly makes the clothes come a live.

Only one thing to say: Teatime!!

VELVET REVOLVER

2009-08-18T21:25:00.000+02:00

Most of the days I get to see clothes- order them, hang them up, put them in bags, write them down and send them back etc. the other part of the day I sleep, eat or listen to music- but that´s not very pertinent.

As the days go by I get to see these amazing things and my fingers itches and I brainstorm about how to make the money enough for those things I just wan´t to die for (no, not in the Rachel Zoe project way, maybe you should just forget I wrote the "die for fashion"sentence) and food, which I actually will die from if I don´t consume.

Well enough waffling now. This very weekend I bought a new dress from H&M. Very budget, money for a lot. It´s lioness yellow, got a nice draping nd even though it´s made of Elasthan and polyester it looks like velvet.

The chest is rouched and creased. Nice effects.

The skirt got a very nice round cut which makes it fall good.

My beloved friend got this amazing floral dress from Monki. I feel very ambivalent about all these flowers that keeps getting stocked in the shelves. Like a love-hate relationship. Ridning on the rollercoaster, high up (cute when mixed with rough) and down (might look like grandma´s old very deep in the closet stored cleaning robe), but that also means it never get´s boring, right?

Pattern close up

Creased arm. I feel a trend coming on!

ZARA HOME INTERIOR

2009-08-17T18:58:00.000+02:00

The rumour has it, that Zara Home interior will be retailed at Ellos in the near future. It´s available these days (for shipping to Sweden) at Zara Home. com, all orders over 1500 SKR are for free.

Zara Home got everything for the bedroom, bathroom and livingroom at a very reasonable price, just as the clothing brand.

Unfortunately I can´t tell when this will happen but I will get back about it later i.e as soon as I got a bit more flesh on my legs.

LOLLAPALOOZA

2009-08-16T14:30:00.000+02:00

From August 7th-9th the American music festival Lollapalooza was going on in Chicago. Except from bands like Depeche Mode, Kings of Leon, Yeah Yeah Yeahs, Lou Reed, Band of Horses and many, many more bands that would give a fantastic musical experience, the place was packed with stylish people. As always on festivals.

This girl is wearing "all vintage". I love the salt water hair, make up and feathers.

This chap wearing a rock n´roll ensemble from Levi´s with the classic Ray-ban sunglasses and Durango boots.

Creme white dress from Christian Dior. No more needed to say.

Lovely toutou, vintage.

H&M shirt, Levi´s jeans and Uniqlo sneakers.

AUTUMN VEST

2009-08-15T19:41:00.000+02:00

Since all of my focus been on Swedish designers this last week I must give you one autumn tip. The vest from Dagmar is fabolous.
It was shown in the nominee´s show on Guldknappen, it might look a bit weird on the hanger but don´t hesitate, its really wonderful. If you are not skint as me.

CARIN WESTER

2009-08-15T00:04:00.000+02:00

As everyone know by now, or at least those who read metro, been online since yesterday, watched the Channel 1 news or read Expressen, Carin Wester was the Swedish designer who was awarded Guldknappen 2009. This is why: "The woman is sharp and the man romantic. This year´s winner of Guldknappen push traditional limits with her design, which has given her a big group of fans early in her career. Now she´s ready to take the next fashion step with creativity a well formulated business plan, new vision and above all a coherent autumn collcetion- so very right in time. Carin Wester is a good representer for the Swedish expression, that´s why she get´s Guldknappen".

The other ones who where nominated were: Dagmar, Diana Orving, Fifth Avenue Shoe Repair, Hunkydory and Whyred.

I felt that Wester was well worth the price. The autumn collection is really fantastic, like made up for romantic darkening nights that possibly will end up in a decadent club as well as it fits for people playing chess and having a glass of brandy. Beautiful people playing chess off course.

Carin Wester´s collections consists out of a female line "Carin Wester" and the male line "Wester" and the limited and handmade line "W".

The a/ w 09 collection was in colours of beige, grey, white, black with different shades of purple and yellow as contrast. The "Wester" line is romantic- knitted sweaters and crispy shirts tucked in the pants. The boots and scarves add a rock n´roll attitude. A little tip for every boy out there is to Wear a suit with no shirt underneath and insted have a wide scarve. Really really nice.

The most startling pieces for the girls I found being the purple and yellow ruched velvet dresses. And I want to get my little paws on those furlined wedge boots.

(Pics from cafe.se and fashionweekbyberns.com)

And it´s not just the collection that is very nice, Wester is a beauty herself. I find the reason she gave for not showing the s/s fashion show in Stockholm and instead Copenhagen realistic. It´s too early to show spring fashion then. Something needs to be changed.

GULDKNAPPEN 130809

2009-08-14T11:16:00.000+02:00

Yesterday Damernas Värld (Ladie´s World) held the annual fashion gala, Guldknappen. Tv-host, actor, and above all- model, Emma Wiklund (had her break through 1991 in an advertising for Arla´s mini milk), was the master of ceremonies.

I can´t tell what the show was like since today´s reader´s day (read more how to get access here). But I had a really good time.

Unfortunately I got no good pictures of my dress, but it was a black little number from Rodebjer.

The backstage pass.

Models getting dressed.

My shoes from Mango which I slipped into when we were about to enter the party. Feet hurted still when I woke this morning.

Dance dance dance

GULDKNAPPEN

2009-08-12T22:53:00.000+02:00

Tomorrow is the BIG day!

Damernas Värld (Ladies World) will give away their annual price, Guldknappen, to one of the Swedish designers. It will be a two day sprakling fashion crammed party held at Cirkus (Djurgården) in Stockholm.

The Thursday is for the people in the fashion business and therefore it´s only possible to attend by invitation. The Friday is for the readers of the magazine and a ticket can be purchased for 460 SKR here! It´s worth every penny, or öre if you like it that way.

The price has been given away since 1982 and the purpose is to promote Swedish clothing design and fashion makers.

Last year Karin Jimfelt Ghatan from Odd Molly won the price. 2007 it was Ann-sofie Back (nowadays showing her collections in London) and the year before that the price went to Lars Nilsson and the saga continues.

Everything about Guldknappen is very hush hush, the winner can´t be revealed until he or she is presented on Thursday, the nominees are never mentioned in broad daylight. So if one want´s to know who is tomorrows shooting star at the Swedish fashion heaven, buy a ticket!

IN THE MORNING

2009-08-11T23:34:00.000+02:00

Sorry for the bad update but I been running around all day, legging it in the office, legging it to the city for some shoes, legging it to the Camilla Norrback event, and most of all: legging it from the metro to the bus. You get the idea.

Well, yesterday while I with heavy eyelids were waiting for the red limousin i.e bus, to take me to work I saw the new Bik Bok campaign.

To the far left we can se blogger and model Signe. Bik Bok tried a new marketing strategy in the year end. Collaborations with young well known Swedish bloggers were initiated to reach out to the audience between 17-25.

Amanda Berg did the Amanda Berg collection as a part of Bik Bok´s never denim collection, and for s/s 09 they used, among other bloggers, Pause´s Karoline in a campaign shot in Miami.

The new stage in the marketing campaign for autumn 09 is that instead of letting the bloggers model, the models will blog for the company. As clearly shown in the above pic (even though it´s a lousy one ) the Eiffel tower is in the background which means that the campaign was shot in Paris. For further information I can tell that it´s a very popular location to shoot campaigns.

STOCKHOLM FASHION WEEK

2009-08-10T22:00:00.000+02:00

Since there haven´t been much said about it i.e posters, lots of ads in magazines nor newspapers, I feel the urge to enlighten any reader that Stockholm Fashion Week started today, and will continue until the 16th.

The Public Event schedule looks something like this:
Wednesday 12th:

Jojo & Malou
18-20 Vernissage at Urban Outfitters, Biblioteksg. 5

Best of Rookies
Vernissage at Designgalleriet, Odengatan 21 between 18-21.

Saga Lova
19.00 at Hornstullstrand 4. Fashion show starts at 19.30

Friday 14th:

Camilla Wellton
"The coats and the jackets"exhibition.
11-17 Ateljé Ciresia, Mariatorget 1C

Guldknappen
Ladies World (Swedish fashion magazine) designer award and fashion show.
19.30 at Cirkus Djurgårdsslätten 43-45. Fashion show starts at 20.30

I will try to leg it to the exhibitions, but work might be stopping me.

SET THE RULE

2009-08-10T19:01:00.000+02:00

Flower printed top by Rules by Mary

Rules by Mary was founded in Stockholm in 2006.
The brand mix a classic and an alternative style with conceived details. It´s described as "fun, girlie and easy, without sacrificing a high fashion degree".

The philosophy of the brand is that: "fashion is fun and interesting if you dress after your own personality, and by that creating your own look." A philosophy that derives from Rules by Mary designer ,Katherine Moore´s, mother,Mary, who also gave rise to the brand name because of her number one fashion rule "there are no rules".

The inspiration comes from Los Angeles and Venice beach. With the spring /summer collection (to be seen at Rulesbymary.com) Moore wanted to convey the feeling of summer carnivals, how one would feel after living in the field for a while. Whereof the collection was crammed with flowerprints, squares, playful dresses and colourful minishorts which in a way almost becomes kitsch.

Today Rules by Mary are retailed in over 300 stores in Sweden, Denmark, Germany, Austria, Canada and Japan.

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2009-08-03T12:04:00.000+02:00

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